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1.
Marketingtheorie; verhaltensorientierte Erklärungen von Marktreaktionen / Hrsg. von Werner Kroeber-Riel.

by Kroeber-Riel, Werner.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Köln, Kiepenheuer & Witsch [1972]Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/KRO/mar.

2.
International marketing strategy

by Thorelli, Hans B | Cavusgil, S. Tamer.

Edition: 3rd ed. / edited by Hans B. Thorelli, S. Tamer CavusgilMaterial type: Text Text Publisher: Oxford : Pergamon, 1990Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/INT.

3.
Marketing

Material type: Text Text; Format: print Publisher: [Barcelona] : Euroliber, 1994Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (4). Location(s): 658.8/MAR.

4.
Gestión comercial

Material type: Text Text; Format: print Publisher: Madrid : Confederación Española de Organizaciones Empresariales, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/GES.

5.
Acertar a la segunda : cómo triunfar a partir de un fracaso / Michael Gershman

by Gershman, Michael.

Edition: Edición especial para Actualidad EconómicaMaterial type: Text Text; Format: print Publisher: [Madrid : Actualidad económica], 1995Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (5). Location(s): 658.8/GER/ace.

6.
Management estratégico del mercado / David A.Aaker

by Aaker, David A.

Material type: Text Text; Format: print Publisher: Barcelona : Hispano Europea, 1987Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (2). Damaged (2). Location(s): 658.8/AAK/man.

7.
La imágen de empresa : métodos de comunicación integral / [por] Joan Costa

by Costa, Joan.

Material type: Text Text; Format: print Publisher: Madrid : Ibérico Europea de Ediciones, 1977Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/COS/ima.

8.
Bottom-up marketing : la táctica dicta la estrategia / Al Ries, Jack Trout

by Ries, Al | Trout, Jack.

Edition: Ed. rev.Material type: Text Text; Format: print Publisher: Madrid : MaGraw-hill, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1), 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): 658.8/RIE/bot, Mer-178.

9.
Marketing orientado a los beneficios : manual práctico / Roberto M. Alvarez del Blanco

by Alvarez del Blanco, Roberto M.

Material type: Text Text; Format: print Publisher: Valencia [etc.] : Eurosystem, 1988Availability: Items available for reference: 07. BIBLIOTECA CIENCIAS SOCIALES [Call number: 658.8/ALV/mar] (4). Location(s): 658.8/ALV/mar.

10.
Los principios del marketing : las claves para la gestión comercial y de marketing en la empresa / [realizada por ESIC, bajo la dirección de José María Suárez]

by Suárez Campos, José María.

Material type: Text Text; Format: print Publisher: Madrid : Estructura, 1996Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1), 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): 658.8/PRI, Mer-511.

11.
Exitos y fracasos del marketing

by Actualidad económica.

Material type: Text Text; Format: print Publisher: Madrid : Recoletos, 1998Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1), 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): 658.8/EXI, Em-1604.

12.
Publicidad : guía para ejecutivos de marketing / Norman A. Hart

by Hart, Norman A.

Material type: Text Text; Format: print Publisher: Santafé de Bogotá [etc.] : McGraw-Hill, 1993Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/HAR/pub.

13.
Comercialización creativa / Theodore Levitt

by Levitt, Theodore.

Material type: Text Text; Format: print Publisher: México : Compañía Editorial Continental, 1987Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8/LEV/com.

14.
Mercadotecnia directa : estrategia, planeación y ejecución / Edward L. Nash

by Nash, Edward L.

Edition: 2 ed.,1a ed. en españolMaterial type: Text Text; Format: print Publisher: McGraw-Hill : México: San Juan, c1989Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (3). Location(s): 658.6/NAS/mer.

15.
La comunicación en la mercadotecnia / Kenneth L. Row4eEugenne L. Dorr consulting editor

by Rowe, Kenneth L | Dorr, Eugene.

Edition: 2a edMaterial type: Text Text; Format: print Publisher: Madrid : McGraw, cop. 1978Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-544.

16.
Nuevas orientaciones en el marketing de servicios

Material type: Text Text; Format: print Publisher: Madrid : Díaz de Santos, 1980Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (5). Location(s): 658.8/NUE.

17.
Innovaciones en marketing : nuevas perspectivas de beneficios y expansión / Theodore Levitt

by Levitt, Theodore.

Material type: Text Text; Format: print Publisher: Madrid : Castillo, 1965Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): Mer-198.

18.
Cómo poner precios, presentarlos y defenderlos / John Winkler

by Winkler, John.

Material type: Text Text; Format: print Publisher: Bilbao : Deusto, D.L. 1988Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 658.8.03/WIN/com.

19.
Principios de mercadotecnia / Rayburn D. Tousley, Eugene Clark, Fred E. Clark

by Tousley, Rayburn D | Clark, Eugene | Clark, Fred E | Cantuarias, Roberto.

Edition: 1ª ed. en españolMaterial type: Text Text; Format: print Publisher: México : Unión Tipográfica Editorial Hispano-Americana, cop. 1962Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-181.

20.
Modern marketing theory : critical issues in the philosophy of marketing science / Shelby D. Hunt

by Hunt, Shelby D.

Material type: Text Text; Format: print Publisher: Cincinnati, OH : South-Western Pub. Co, c1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Damaged (2). Location(s): 658.8/HUN/mod.

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