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1.
CAMPAÑA.ANUARIO

Material type: Continuing resource Continuing resource; Format: print Publisher: Madrid : Campaña.Anuario Availability: No items available

2.
La publicidad / por Bernard de Plas y Henry Verdier

by Plas, Bernard de | Verder, Henry.

Edition: 2 ed.Material type: Text Text; Format: print Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/PLA/pub.

3.
Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken.

by Pricken, Mario.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Thames and Hudson, 2002Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/PRI/cre.

4.
La fuerza de la publicidad : saber hacer buena publicidad. Saber administrar su fuerza / Marçal Moliné ; director de arte Javier de Inocencio.

by Moliné, Marçal | Inocencio, Javier de.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid, [etc.] : McGraw Hill, D.L. 2000Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Damaged (1). Location(s): 659.1/MOL/fue.

5.
Teoría de la Publicidad / José Ramón Sánchez Guzmán.

by Sánchez Guzmán, José Ramón.

Edition: 4ª ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : Tecnos, 1993Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1), 07. BIBLIOTECA CIENCIAS SOCIALES (2). Location(s): Em-3041, 659.1/SAN/teo.

6.
Imagen de marca / Rodrigo L. Alonso

by Alonso, Rodrigo L.

Material type: Text Text; Format: print Publisher: Madrid : Rodrigo L.Alonso, 1993Availability: No items available

7.
Modern publicity : Art & Industry's Annual of international advertising art. 1956-1957 / edited by Frank and Mercer Hon Fsia

Material type: Text Text; Format: print Publisher: London : The Studio Publications, [1956-1957]Availability: Items available for reference: 01. BIBLIOTECA CAMPUS JEREZ [Call number: Mer-124] (1). Location(s): Mer-124.

8.
Teoría general del sistema publicitario / J.R. Sánchez Guzmán

by Sanchez Guzman, José Ramón.

Material type: Text Text; Format: print Publisher: Madrid : Forja, 1981Availability: Items available for reference: 07. BIBLIOTECA CIENCIAS SOCIALES [Call number: 659.1/SAN teo Ficha-Márquez, C] (1). Location(s): 659.1/SAN teo Ficha-Márquez, C.

9.
Retórica y sintaxis de la Publicidad : (itinerarios de la persuasión) / Luis Sánchez Corral

by Sánchez Corral, Luis.

Material type: Text Text; Format: print Publisher: Córdoba : Universidad de Córdoba, 1991Availability: Items available for loan: 02. BIBLIOTECA CAMPUS PUERTO REAL (1). Location(s): 659.1/SAN/ret.

10.
La publicidad "no" es sólo para ricos / David Parra Valcarce, Chema Herrera y Fraire ; prólogo Stéphane Lejoindre.

by Parra Valcarce, David | Herrera y Fraire, Chema | Lejoindre, Stéphane [prologuista].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Madrid : McGraw-Hill, 2003Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): S-441.

11.
Manual de técnicas de publicidad / Tony Harrison.

by Harrison, Tony.

Material type: Text Text; Format: print Publisher: Madrid [etc.] : Deusto, 1991Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/HAR/man.

12.
El futuro de la publicidad : nuevos medios, nuevos clientes, nuevos consumidores en la era de la postelevisión / Joe Cappo ; [traducción: Claudia Fuentes Zárate, Luis Héctor Esqueda Huerta]

by Cappo, Joe.

Material type: Computer file Computer file; Format: braille Publisher: México : Mcgraw-Hill Interamericana, 2004Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (1). Location(s): 659.1/CAP/fut.

13.
La publicidad : Historia y técnicas / Jaime J. Puig.

by Puig, Jaime J.

Material type: Text Text; Literary form: Not fiction Publisher: Barcelona : Mitre, 1986Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-700.

14.
La publicidad puesta al día / Orlando C. Aprile.

by Aprile, Orlando C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Buenos Aires : La Crujía, 2003Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (2). Location(s): MC-61.

15.
Posicionamiento la batalla por su mente / Al Ries, Jack Trout; traducción, Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack [coautor] | Sáinz de la Peña Alcocer, Karla Ivonne [traductor].

Edition: Ed. especial de vigésimo aniversario, con comentarios de los autores.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mcgraw-Hill, 2007Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): Mer-785.

16.
Posicionamiento la batalla por su mente / Al Ries, Jack Trout; traducción, Karla Ivonne Sáinz de la Peña Alcocer.

by Ries, Al | Trout, Jack [coautor] | Sáinz de la Peña Alcocer, Karla Ivonne [traductor].

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: México : Mcgraw-Hill, 2002Availability: Items available for loan: 07. BIBLIOTECA CIENCIAS SOCIALES (4), 01. BIBLIOTECA CAMPUS JEREZ (2), 08. BIBLIOTECA CAMPUS DE ALGECIRAS (2). Location(s): 659.1/RIE/pos, Mer-741, 659.1/RIE/pos.

17.
Redacción publicitaria : técnicas para aprender a crear anuncios publicitarios / Raúl E. Beltrán y Cruces.

by Beltrán y Cruces, Raúl Ernesto.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sevilla : Trillas, 2006Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (1). Location(s): MC-133.

18.
Estrategias de publicidad y promoción / Gerard J. Tellis, Ignacio Redondo.

by Tellis, Gerard J | Redondo, Ignacio [autor].

Material type: Text Text; Literary form: Not fiction ; Audience: Specialized; Publisher: Madrid : Pearson Addison Wesley, 2009Availability: No items available

19.
Confesiones de un publicitario / David Ogilvy

by Ogilvy, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Barcelona : Orbis, 1984Availability: Items available for loan: 02. BIBLIOTECA CAMPUS PUERTO REAL (1). Location(s): 659/OGI/con.

20.
Publicidad intercultural : componentes específico-culturales en anuncios publicitarios españoles y alemanes / Gabriele Becher .

by Becher, Gabriele.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Sevilla : @becedario, 2007Availability: Items available for loan: 01. BIBLIOTECA CAMPUS JEREZ (6). Location(s): Mer-828.

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