| 000 | 00678nam a22002535a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 921117s1989 en a r 000 eng d | ||
| 010 | _a88-25240 | ||
| 015 | _ab9020862 | ||
| 020 | _a0-13-214784-x | ||
| 082 | 1 | 4 |
_a658.81 _220 |
| 100 | 1 | _aRoberts, Mary Lou | |
| 245 | 1 | 0 |
_aDirect marketing management / _cMary Lou Roberts, Paul D. Berger |
| 260 |
_aEnglewood Cliffs : _bPrentice Hall, _cc1989 |
||
| 300 | _axxii,501p. | ||
| 504 | _aBibliografía interc. | ||
| 650 | 0 | 0 | _aDirect marketing |
| 650 | 0 | 4 |
_aMarketing _98374 |
| 700 | 1 | _aBerger, Paul D. | |
| 909 |
_bcsj _c- |
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| 942 | _n0 | ||
| 998 |
_b1 _c990809 _dm _ea _f- _g0 |
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| 907 | 0 | 0 | _asf |
| 999 |
_c573657 _d573657 |
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