| 000 | 00621nam a2200229 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 008 | 931201s1991 sp 000 spa | ||
| 020 | _a84-7615-663-4 | ||
| 040 |
_aUCA _cUCA |
||
| 100 | 1 | _aRies, Al | |
| 245 | 1 | 0 |
_aBottom-up marketing : _bla táctica dicta la estrategia / _cAl Ries, Jack Trout |
| 250 | _aEd. rev. | ||
| 260 |
_aMadrid : _bMaGraw-hill, _c1991 |
||
| 300 |
_aXX, 155 p. ; _c24 cm |
||
| 490 | 0 | 0 | _aMac Graw-Hill de management |
| 650 | 0 | 4 |
_aMarketing _98374 |
| 700 | 1 | _aTrout, Jack | |
| 909 |
_bmulti _c- |
||
| 942 | _n0 | ||
| 998 |
_b1 _c990809 _dm _ea _f- _g0 |
||
| 907 | 0 | 0 | _auc |
| 999 |
_c635539 _d635539 |
||