000 01694nam a2200277ui 4500
001 UK1188003637
003 OSt
008 070122s2006 us d f 001 0 eng d
020 _a0-13-146704-2
040 _aUCA-HUM
_cUCA
100 1 _aMunter, Mary
245 1 0 _aGuide to managerial communication :
_beffective business writing and specking /
_cMary Munter
250 _a7th ed.
260 _aUpper Saddle River :
_bPrentice Hall,
_c2006
300 _aX, 193 p. :
_bgraf. ;
_c20 cm
490 0 4 _aThe Prentice Hall Series in advanced business communication
500 _aIndice
504 _aBibliografía: p. 179-182
520 _aWritten by an experienced consultant and leader in the management communication field, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategies -- arming readers with the know-how, techniques, and skills to deal successfully with managerial communication issues they face on the job each day as business professionals. An excellent resource guide regardless of the reader's level expertise with writing and speaking. The clear, practical writing style with a direct, matter-of-fact, nontheoretical tone and clear guidelines and models makes it easy to read or skim through this book without being confused, insulted with remedial information or bogged down by irrelevant information. Communication Strategy, Composing Efficiently, Macro and Micro Issues of Writing, Verbal Structure, Visual Aids and Nonverbal Skills.
650 0 4 _aComunicación en la empresa.
_95332
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