000			03200nam a2200301 a 4500
003			OSt
008			101013s2011 cauad b 001 0 eng d
020			_z9780470905746
020			_z9780470949313 (e-book)
040			_aUCA-CYT _cUCA
100	1		_aChesbrough, Henry William.
245	1	0	_aOpen services innovation : _brethinking your business to grow and compete in a new era / _cHenry Chesbrough.
250			_a1st ed.
260			_aSan Francisco, Calif. : _bJossey-Bass, _c2011.
300			_axiii, 242 p. : _bill.
504			_aIncludes bibliographical references and index.
505	0		_apt. 1. A framework to spur innovation and growth -- pt. 2. Open Services Innovation in practice.
520			_a"The father of Open Innovation is back, this time with his most expansive, most significant book yet. Open Innovation described a new paradigm for the management of industrial innovation in the 21st century: How useful industrial knowledge today is widely distributed around the world and firms must open up to work with external partners to commercialize internal innovations, and allow unused internal ideas to be taken to market by others externally. Chesbrough's forthcoming Open Services Innovation demonstrates how the open innovation approach applies to companies both in the service businesses and those that want to be there. The book explains how companies must make two crucial shifts: one from products to services; and the other from closed to open innovation. Readers will discover: A competitive strategy and approach to business for today's services-based economy; A framework with guiding principles that will enable any business unit, company or industry to experience renewed growth and profits. Four new concepts are introduced and described in detail: Think of Your Business as a Services Business Co-Create with Customers and Partners Extend Services Innovation Outside Your Organization Transform Your Business Model with Services and Open Innovation Also learn about Services Innovation in Large and Smaller Companies, Open Services Innovation for Services Businesses, and Services Innovation in Emerging Economies Chesbrough enlightens his readers by explaining the need to develop a new perspective about business, one that rethinks the business models in a services-based economy. Chesbrough establishes that the future prosperity of companies comes from progressive shift to a largely services-based economy, driven by continued innovation. Chesbrough provides more than anecdotal material on how we must view industries, he leads us to examine how we do business. It is one thing to think of the automobile as a means for transportation, it's another to thing to provide transportation services over a life time"-- _cProvided by publisher.
530			_aTambién disponible en versión electrónica. _bConsulte en Libros y Revistas electrónicas (http://goo.gl/Ygwy4z)
650	0	4	_aServicio al cliente _911822
650	0	0	_aCustomer services.
650	0	0	_aTechnological innovations.
650	0	0	_aRecessions _xHistory _y21st century.
909			_bcyt _c-
942			_n0
998			_b0 _c120424 _dm _ea _f- _g0
907			_amld-x _bcrsp140912
999			_c884928 _d884928