| 000 | 01056nam a2200325 c 4500 | ||
|---|---|---|---|
| 008 | 181018s2018 sp a | |||| 001 0 spa d | ||
| 017 | _aM 8363-2018 | ||
| 020 | _a9788416894840 | ||
| 040 | _aUCA-JER | ||
| 080 | _a658.8 | ||
| 100 | 1 |
_aKotler, Philip, _d1931- |
|
| 240 | 1 | 0 |
_aMarketing 4.0 _lEspañol |
| 245 | 1 | 0 |
_aMarketing 4.0 : _b[Transforma tu estrategia para atraer al consumidor digital] / _cPhilip Kotler, Hermawan Kartajaya e Iwan Setiawan ; prólogo de Francisco Palma ; [traducción, María de Ancos]. |
| 250 | _a1ª ed. | ||
| 260 |
_aMadrid : _bLID, _c2018. |
||
| 300 |
_a189 p. : _bil. ; _c22 cm |
||
| 490 | 0 | _aColección Acción empresarial | |
| 650 | 0 | 4 |
_aMarketing _98374 |
| 650 | 0 | 4 | _aMarketing digital |
| 650 | 0 | 4 |
_aComercio electrónico _97119 |
| 650 | 0 | 0 | _aInternet marketing. |
| 650 | 0 | 0 | _aIndustrie 4.0 |
| 650 | 0 | 0 | _aElectronic Commerce |
| 650 | 0 | 0 | _aOnline-Marketing |
| 700 | 1 | _aKartajaya, Hermawan. | |
| 700 | 1 | _aSetiawan, Iwan. | |
| 907 | _a84ln | ||
| 942 |
_2cdu _n0 _010 |
||
| 999 |
_c940452 _d940452 |
||