The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman.
Newman, Bruce I.
The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman. - Thousand Oaks : Sage Publications, c1999. - xviii, 166 p. ; 24 cm.
Includes bibliographical references (p. 147-153) and indexes.
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
0761909583 (cloth : alk. paper) 0761909591 (pbk. : alk. paper)
Campañas electorales--Estados Unidos
Marketing--Estados Unidos
Electioneering--United States.
Marketing--United States.
Presidents--Election.--United States
Democracy--United States.
Estados Unidos--Política y gobierno--19..
United States--Politics and government--20th century.
324.7/2/0973
The mass marketing of politics : democracy in an age of manufactured images / Bruce I. Newman. - Thousand Oaks : Sage Publications, c1999. - xviii, 166 p. ; 24 cm.
Includes bibliographical references (p. 147-153) and indexes.
The impact of marketing on democracy -- From party politics to mass marketing -- The ABC's of marketing -- The information highway -- Strategy -- The art of crafting an image -- The permanent campaign -- The solution.
0761909583 (cloth : alk. paper) 0761909591 (pbk. : alk. paper)
Campañas electorales--Estados Unidos
Marketing--Estados Unidos
Electioneering--United States.
Marketing--United States.
Presidents--Election.--United States
Democracy--United States.
Estados Unidos--Política y gobierno--19..
United States--Politics and government--20th century.
324.7/2/0973