Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman
McGowan, Bill.
Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman - New York : HarperCollins Publishers, 2014. - XI-266 p. : illustrations. ; 24 cm.
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description
9780062472939 0062273221 (rel)
Business presentations.
Interpersonal communication.
Communication orale.
Comunicación en la empresa
Comunicación interpersonal
Comunicación oral
Pitch perfect : how to say it right the first time, every time / Bill McGowan and Alisa Bowman - New York : HarperCollins Publishers, 2014. - XI-266 p. : illustrations. ; 24 cm.
The language of success -- The principles of persuasion -- The headline principle -- The Scorsese principle -- The pasta-sauce principle -- The no-tailgating principle -- The conviction principle -- The curiosity principle -- The Draper principle -- How to think on your feet -- The seven principles at work -- The seven principles at home -- The seven principles and you
Introducing his simple Principles of Persuasion, the media guru and Award-winning correspondent shows business leaders how to craft the right message and deliver it using the right language - both verbal and nonverbal - to get what they want. --Publishers description
9780062472939 0062273221 (rel)
Business presentations.
Interpersonal communication.
Communication orale.
Comunicación en la empresa
Comunicación interpersonal
Comunicación oral