Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication / Paola Evangelisti Allori & Giuliana Garzone (eds).
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication /
Paola Evangelisti Allori & Giuliana Garzone (eds).
- Bern : Peter Lang, c2010.
- 324 p. : ill. ; 23 cm.
- Linguistic insights : studies in language and communication ; v. 131 .
- Linguistic insights ; v. 131. .
Includes bibliographical references.
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
3034305915
2011001796
English language--Rhetoric.
English language--Business English.
English language--Technical English.
Business communication.
Ingles técnico
Inglés--Análisis del discurso
Comunicación en la empresa
Inglés --Retórica
302.2/4
Includes bibliographical references.
The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
3034305915
2011001796
English language--Rhetoric.
English language--Business English.
English language--Technical English.
Business communication.
Ingles técnico
Inglés--Análisis del discurso
Comunicación en la empresa
Inglés --Retórica
302.2/4