Includes index.

1. The Visual Merchandising Concept in a Contemporary Environment2. Addressing Multicultural Consumer Needs through Visual Merchandising3. Planning and Developing Visual Presentations4. Facilities Design: Exteriors, Interiors, and Fixturing5. Environment Design Direction and Going Green6. Mannequins and Other Human Forms7. Materials, Props, and Tools of the Trade8. Principles of Design9. Color: Fundamental Concepts and Applications10. Lighting: Dramatizing the Selling Floor and Display Areas11. Themes and Setting for Windows and Interiors12. Energizing the Specialty Boutique13. Signage: The Tool That Tells A Story14. Graphics in the Retail Environment15. Point-of-Purchase Display16. Display Windows as Setting for "Consumer Theater"16. Execution of a Visual Display18. Creating the Overall Concept: From Conception to Completion19. Promotion's Other Components: Advertising, Special Events, and Publicityver menos

The trusted visual merchandising resource for students and professionals alike, CONTEMPORARY VISUAL MERCHANDISING, 5/e introduces every aspect of modern visual merchandising, from point-of-purchase displays to signage. Replete with photos and illustrations, it illuminates the fundamentals of good design, walks through projects from concept to completion, and presents unique strategies for bringing charm, distinction, and excitement to any store. Updated throughout, this edition adds a new chapter on visual merchandising to multicultural consumers, and another on green initiatives and environmentally-aware visual design. It contains new examples and artwork from retailers of all sizes, including an expanded 24-page full-color section.